Who's secret?? Victoria's Secret

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. Victorias's secret began in San Francisco, California in 1977 by Stanford Graduate School of Business alumnus Roy Raymond.The store quickly became famous throughout the world, and by the early 1990s, Victoria's Secret had become the largest American lingerie retailer topping one billion dollars.

                                                    

Victoria's Secret had a huge influence on the changing faces of sex. The story redefined America's conception of lingerie beginning in the late 1970s, early 1980s. Victoria's Secret helped women of all shapes and sizes, if not tax brackets, feel that sensuality need not be limited to models and celebrities.As the store quickly spread and became known throughout the world, it developed new images, which were portrayed by the models. In 1999 in the fourth annual Victoria's Secret Fashion Show, the Victoria's Secret Angels was presented to the public. 

"Victoria's Secret." Wikipedia. 9 Dec. 2008. 2 Dec. 2008 
     http://en.wikipedia.org/wiki/Victoria's_Secret.

As more and more models were showcased in the lingerie industry wearing smaller piece of clothing, sex was conveyed in everyone of them. As the store grew bigger, more companies became competition and the "sex image" was going around the world, capturing every women's, and some men's attention.