An example of advertising techniques.

I've been reading a lot about the "tickle" deodorants, and I've learned that they are more famous that I thought, and more controversial. Therefore, I will be using this advertisement to explain the different techniques that are used in this commercial. 

I believe that this ad has a subliminal message. But what exactly is a subliminal message? A subliminal message is "a signal or message embedded in another medium, designed to pass below the normal limits of the human mind's perception."(Wikipedia.com)

These messages are simply displayed by images or objects. In this case, the deodorant. 

The controversies in this subliminal messages have been known for a long time. There have been debates over the existence and nature of the subconscious. The fact is that all things in which humans find a symbolic meaning are often ambiguous.  

The messages in this particular advertisement are represented in written language and images. This particular ad was advertised on a magazine, by an unknown author. This commercial is targeted to woman, but does is author  attempting to elicit a behavior or a belief? The author is attempting to elicit a belief because he/she wants the public to buy this deodorant.  

A major advertising technique that i was able to get from this advertisement is "wit and humor". Wit and humor is used when the company wants customers to be  attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.