How is it all related?

After studying about the culture in the 1970s-the music,trends,films, etc., I've come to ask myself: how is all of this related with the topic of my research,sexual appeals and the changing faces of sexuality during the 1970s? Throughout the decades, the years face many factors which can influence to the change of trends and customs. From music and television, to artists and public figures, everything has a saying in the changes that occur. The 1970s were times of releases, releases in the music and television industry. New trends and styles started to emerge and quickly captured the public's attention. Along with the music came the new lyrics, which with a combination of "sex, drugs and rock n roll" created new images in people's head. What used to be soft, caressing romantic songs about a love story became hard-rock music lines about sex and getting drunk, and these changes occurred right in front of our eyes.

Advertising started to make big impacts and changes to the decade. Most advertisements were ethos-based, meaning that they were based on the character of the speaker. For example, the "tickle" commercial. "Make yourself happy with a little tickle." "What were they selling here - deodorant or orgasms? It's hard to tell, but Tickle flew off the shelves with its bulbous, colorfully phallic bottle and this ridiculous ad campaign. " These commercials is wanting to create a feeling of comfort within the listener or the reader. The listener believes in that is being stated and also believes that the speaker or author has only the best intentions toward the listener or reader.

Advertising and commercials also began to include a different technique to persuade the reader/listener. There were new commercials which could have different meanings. Taking the "tickle" commercial in consideration, a listener says that "If there's a more blatantly sexual ad campaign than this one, I haven't seen it - the "antiperspirant with the big wide ball" kept these women positively giddy all day." "What were they selling here - deodorant or orgasms?".

Commercial and advertising techniques grew and were quickly abstracted by the companies. Today they are still being used on all areas of mass media, and that is making companies grow and be known across the globe.